UnAwkward

Take the first step in connecting with persons with disabilities. Use the free UnAwkward campaign materials to help students overcome awkwardness and embrace disability inclusion.

Last updated 20 May 2026

The “UnAwkward” campaign turns the tables and spotlights the “invisible disability” of awkwardness that impedes us from having meaningful interactions and conversations with persons with disabilities. Through humour, the campaign hopes to have people with and without disabilities share their own awkward experiences, normalise the feeling, learn how to UnAwkward themselves, and encourage more people to take the first step in getting to know persons with disabilities.

Details

The “UnAwkward” campaign comprises an 80-second video, 3 key visuals, and a pledge, which encourages students to UnAwkward themselves and take the first step in getting to know persons with disabilities. Teachers can use materials from the UnAwkward campaign to raise awareness on disability inclusion in schools.

Learning Objectives

Students can share their own awkward experiences about disabilities, normalise the feeling, learn how to UnAwkward themselves, and encourage more people to take the first step in getting to know persons with disabilities.

Target Audience: Primary 1 - 6 students, Secondary 1- 4/5 students, Post Secondary (JC/ Poly/ ITE), Educators

Runtime: All year round

Fee: Complimentary

Modality: In-person, Virtual, Hybrid

Relevant Commemorative Days: International Friendship Day

Website: www.imable.sg/UnAwkward

Mode of Registration By email. The campaign video and pledge is available here: https://imable.sg/UnAwkward. If schools would like to receive the high-resolution key visuals (can be printed as posters) or have any enquiries, please e-mail imable@sgenable.sg.

Contact: imable@sgenable.sg

Two children sit on separate park benches near water, with text reading "He's special. He can't turn away" and an inclusion campaign message.

UnAwkward Campaign Poster