Hands on Service Design: Experience Design Thinking with Changi Airport
Changi Airport is one of the world’s best airports, and passengers frequently wax lyrical about the “Changi Experience”. At the heart of it, this excellent passenger experience is only made possible through meticulous attention to detail in service design. Participants will discover how CAG applies Design Thinking methodology in service design, leveraging various tools to understand, design and test ideas that bring positive impact to our passengers’ lives. Participants will also be challenged to reflect on their own experience with service design and how they might approach it.
Details
Through the workshop, participants will have the opportunity to work on their own problem statement in addition to putting into practice design thinking framework and tools in teams.
Learning Objectives
- Describe the 3 stages of Design Thinking in relation to service design.
- Explain how service design tools are applied to solve problems.
- Discuss the value of service design to an organisation and the individual.
- Apply the framework and tools learnt, through hands-on application.
Target Audience: Educators
Runtime: All year round
Fee: Please email for more details
Modality: In-person
Duration of Session: 3 hours
Website: https://www.changiairport.com/en/discover/learning-journeys.html
Mode of Registration: By email
Due Date for registration: 3 weeks in advance
Contact: ces.sales@changiairport.com
Experience Design Thinking with Changi Airport
Participants putting into practice the framework and tools learnt